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What’s the use of a watch if not for telling time? You ask… Well Apple have developed more uses for your watch with their new Apple Watch 4 unveiled yesterday at the Steve Jobs Theater.

The device was first to be unveiled among a new line of iPhone, The affordable (yeah right) iPhone Xr, Xs and XMax. The X is pronounced as ‘ten’ not x bro.

The event kicked off with a funny video of a lady part of the Apple Staff carrying a huge suitcase that I naturally assumed was the new iPhone products. She is to deliver this case to Tim Cook and goes through mud and all just to get it to him. Only to discover that what she has been carrying around is a remote, fondly referred to as The Clicker by Tim Cook. At one point a member of staff teleports, can this be Apple’s version of Vision 2030?


Smart Watch

The Smart Watch has been largely used as a pedometer for tracking daily runs and as a fitness watch by gym enthusiasts. The Apple Watch came a whole bunch of new features that catered to your health .

“Not only the number one Smartwatch in the world, it’s the number watch, period. ~ Tim Cook”

Apple’s Series 4 Smartwatch comes with waterproof ability for even when you go for that swim thus keeping tab of your fitness even when in water. It also includes some notable hardware updates: it has a new edge-to-edge display that’s more than 30 percent larger than the display on previous models.


Apple Watch Series 4 is more than an evolution — it represents a fundamental redesign and re-engineering of Apple Watch. It’s offered in two sizes, 40mm and 44mm. The speaker is 50 percent louder, optimized for phone calls, Siri and Walkie-Talkie, and the microphone has been relocated, to reduce echo for better sound quality. The device includes the next-generation S4 chip with a custom 64-bit dual-core processor, delivering twice the speed while maintaining the same all-day battery life

ECG Feature

The Apple Watch has become the First ECG device that offers over-the-counter directly to consumers. An Electrocardiogram (ECG) measures the electrical activity of the heart beat. It is mainly used by physicians to help diagnose certain heart diseases and other conditions. You can now take an ECG anywhere, just open the app and put your finger on the digital crown! How awesome is that?

FDA Approval

Who would have ever thought that one day Apple would ever go for approval from the FDA. They are a Tech-based after all! The ECG feature of course had to get the Health Experts questioning and just the fact that they got it means a Seal of Approval from many points. The ECG featured was approved together with a new feature that detects atrial fibrillation.

You only get to hear of the symptoms after it has happened.

Ivor Benjamin, President of the American Heart Association and a practicing Cardiologist appeared briefly to vouch for the device. Adding that was a new milestone in Technology for Cardiologists as the new Smart Watch offers a notification when it detects that your heart rate is too low.

Fall Detection

President of Apple, Tim Cook announced that the new device comes with a feature that detects a fall motion after various studies conducted on how the body reacts to a fall.

A Feature we hope you never use, but there when you need it

~ Tim Cook

A knee-jerk reaction is triggered to swing the hands in the land direction in an attempt to break the fall. That hand motion will be picked up by the Apple Watch as a Fall and when you don’t respond afterwards, Siri will automatically make a call for help. This will go a long way in emergencies and definitely with a prompt response, the Apple Watch could save your life!

The new Apple Watch starts at $399 for a Series 4 model with GPS, and $499 with cellular. The Series 3 Watch gets a price drop and now costs just $279. The new watches go on sale this Friday, September 14, and they become available on September 21. The iOS5 launches in September 17th 2018.